Huawei is a global leader of ICT solutions. Our client’s smart devices are used in 170 countries and regions and was ranked 285th in 2013 Global Fortune 500 companies. Huawei approached Smart Codes to introduce their new Y520 device mobile model in the Tanzanian Market targeting young individuals. Smart Codes was then challenged to prepare and execute digital campaign.
Smart Codes came up with a tagline ‘Huawei Kishkwambi’ which was extremely catchy and trending especially to the intended audience. Smart Codes subdivided the campaign in three phases; the pre-launch, launch and post launch.
1st Phase – Pre-Launch which included runnning a teaser of random posts by our influencers that had no particular details with #Kishkwambi. The teaser also included viral videos and posts that show devices’ features implicitly. 2nd Phase – Device Launch At this stage Smart Codes prepared Press Release and distributed to all major blogs in Tanzania. Furthermore, we created a review (unboxing) by the major tech blogger in Tanzania. The unboxing was done before and the review video was shared on all media outlets. 3rd Phase – Post launch All posts in this phase were focused on sales. Winners were announced in this stage and successful stories from users were published by Smart Codes therefore pushing online sales.
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