Digital.

Performance

Agency

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Redgold Limited
X
the brief

Red Gold is the leading distributor of tomato and chill sauce in Tanzania.  The Campaign approach had  two primary objectives: reinforce Red Gold’s position as the preferred household tomato and chili sauce and increase sales

the solution

Smart Codes formulated a 360 marketing campaign leveraging on technological solutions to amplify its awareness and increase sales. We developed the Shinda Mamilioni campaign utilizing various marketing elements, e.g. digital advertising, social media promotions and influencer management. RedGold customers would text the unique code under the tomato sauce crown to the particular number for a change to win weekly prizes. The campaign was supported by consolation prizes on social media and local food vendors through merchandise branding 

result
604k
RedGold products sold
100k
fan base on all platforms.
16M
impression with the #LadhaNaMtonyo
15M
worth of PR value
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info@smartcodes.co.tz

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