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Case Study: Bits & Bytes Technology Convention 2016

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Brief

Bits & Bytes is a technology convention that aims to bring together a mixture of entrepreneurs, visionaries, and thought leaders, to celebrate all things tech. Their approach is to discover, collect, and share new ideas pertaining to our everyday lives, bring together an entire tech community and then shine a global spotlight on this ecosystem.  Smart Codes was approached to run their digital marketing campaign by devising and implementing a successful digital media strategy.

 

Our Solution

We framed a three step approach after consulting with the Bits & Bytes Team. The objective was to receive a high number of registrations and gain maximum visibility online.

We started the campaign 2 weeks ahead of the event, giving ample time to create an optimal buzz about Bits & Bytes and drive registration. To keep the activities streamlined, Smart Codes created an editorial calendar for promotion on Facebook. All the status updates, engagement activities and registrations were per-determined and pre-scheduled over a period of time on Facebook.

DateSmart Codes

We created Social Media Ads to drive more people to register. Sponsored posts were aimed at creating buzz and persuading target audiences to like and engage with the Bits & Bytes pages. These were supported by compelling ad copies and the results of this were more people registered for the event. With this plan in motion, Bits & Bytes received an overwhelming response and a growth with 25% of registrations during the activation.

Results

In the time the campaigns ran on the social media pages, the following results were acquired in all three social medias, that is, Facebook, Instagram, Twitter.

1

The hashtag campaign brought Bits & Bytes a good amount of engagement and impressions, as per the plan the hashtag promotion was started 2 weeks prior to the event.

2

40 photos from the event were approved for posting onto the Facebook album. The Album was then promoted on Facebook to broaden reach.

3

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