M-pawa
VODACOM & CBA Bank
The brief

Vodacom Tanzania through M-Pawa, a mobile wallet that allows Vodacom users to save money from their mobile phone partnered with Commercial Bank of Africa (CBA) to run a campaign dubbed “JIONGEZE NA M-Pawa” to grow the average deposit balance per user.

 

The campaign rewarded 200 winners daily winning double their closing balance on M-Pawa, one daily winner for 1 million, one weekly winner to win 20 million and Grand prize of 100 million for a period of 45 days.

OUR ROLES
UI/UX / Copywriting / KYC Platform / Mobile App / System integration / Gaming platform / Raffle tool / UX/UI / Tech deployment and maintenance / Branding
M-pawa
The Solution

We developed a promo tool to select draw winners. Functionality included integration with the CBA core banking system, selecting daily transaction logs for M-Pawa, filtering withdrawals, creating a database within the tool and profile, awarding customers points based on M-Pawa activity and blacklisting ineligible customers.

 

We ran draws in the presence of gaming board officials and automatically generating reports and crediting customers’ accounts.

The Results

 

  • 45
    Draws
  • 12
    Days
  • 6,187
    Winners
  • 500M
    Transactions
Gift Shoko | CEO, Commercial Bank Of Africa
Gift Shoko | CEO, Commercial Bank Of Africa

“What sets Smart Codes apart from the other agencies is their touch of technology on how they solve tasks directed their way. Their constant passion for proactively finding solution technologically keep them on the edge above all other”.

SNV

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Benson Mambosho

Social Media Manager

 

 

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House No. 346,
Senga Road Mikocheni A,
Dar es Salaam, Tanzania.

info@smartcodes.co.tz
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+255 222 775 801
+255 786 675 487

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