DKT International (DKT) is a charitable non-profit organization that promotes family planning and HIV prevention through social marketing. It was founded in 1989, and now operates 21 programs in Mexico, Brazil, Egypt, Ghana, Ethiopia, Tanzania, Mozambique, Democratic Republic of Congo, West Africa, Turkey, India, Iran, Pakistan, Nigeria, Indonesia,
Vietnam, Thailand, China, Myanmar, and the Philippines. DKT approached Smart Codes to introduce new condom brand (BULL CONDOM) in Tanzania market purely via social media.
In a country where 50% of all population is youth, Smart Codes developed a strategy that would be appealing to youth as well as other demographics. The trending campaign was nicknamed Kileleland (Swahili term for Orgasm Land) creating a buzz around it.
Smart Codes then created the Bull Babes digital campaign getting beautiful girls to compete to become the next Bull Condom ambassador through a landing page in which each participant could register and be voted for.
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