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DKT International
the brief

DKT International (DKT) is a charitable non-profit organization that promotes family planning and HIV prevention through social marketing. It was founded in 1989, and now operates 21 programs in Mexico, Brazil, Egypt, Ghana, Ethiopia, Tanzania, Mozambique, Democratic Republic of Congo, West Africa, Turkey, India, Iran, Pakistan, Nigeria, Indonesia,
Vietnam, Thailand, China, Myanmar, and the Philippines. DKT approached Smart Codes to introduce new condom brand (BULL CONDOM) in Tanzania market purely via social media.

the solution

In a country where 50% of all population is youth, Smart Codes developed a strategy that would be appealing to youth as well as other demographics. The trending campaign was nicknamed Kileleland (Swahili term for Orgasm Land) creating a buzz around it.
Smart Codes then created the Bull Babes digital campaign getting beautiful girls to compete to become the next Bull Condom ambassador through a landing page in which each participant could register and be voted for.

result
12K
Bull condoms sold
200k
fun base on all platforms
9.2M
Total impressions
10m
PR impressions
Let's Talk

shake hands

Smart Codes HQ | House No. 25, Mikocheni A, Senga Road. Dar es Salaam,
Tanzania

info@smartcodes.co.tz

new business

Do you have a project you'd like to discuss?
+255 222 775 801 | +255 786 675 487
or email us on:

project@smartcodes.co.tz

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know of your last project.

jobs@smartcodes.co.tz

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