TECNO MOBILE
Selfie Kamili Challange
The brief

The bestselling flagship phone brand, TECNO tasked us to introduce their flagship device and successor of Camon C9 and the Camon CX, known for its camera abilities, specifically the front camera. The task at hand was to create awareness of the new device and its’ features to the mass.

OUR ROLES
Campaign big idea / Social media strategy / Content creation / Online engagement / Copywriting / Creative visual approach and direction / Campaign microsite design and creation / Incentivising
TECNO MOBILE
The Solution

#SELFIEKAMILI

Smart Codes designed a campaign that ties the functionality and the capability of the device as well as connect consumers emotionally. 

 

FIRST PHASE – PRE LAUNCH

Smart Codes created content that teased around the topic of selfies, focusing on the things that hinder consumers from capturing their moments perfectly.

 

SECOND PHASE – LAUNCH

We positioned Camon CX as the solution for the common difficulties that people face while trying to capture their moments. Introducing a user-generated campaign that prompted the user to capture their moments and post them on their preferred social media sites, which were then crawled to our microsite where a user would vote for the best photograph. The winners (King & Queen of Selfies) would win a brand new Camon CX.

The Results

 

  • 374.5K
    Fanbase overall platforms
  • 1,164
    Total participants
  • 6.4M
    Total Impressions
Chen Chen | Marketing Director Tanzania | TECNO mobile
Chen Chen | Marketing Director Tanzania | TECNO mobile

“Our brand has seen the days of light. Smart Codes have been able to bring our brand out into the public in a way that it has been accepted by the market, most of all as one of the best performing in the mobile industry right now in Tanzania”.


PRECISION AIR

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Give all relevant details to help us develop a holistic business driven solution that match your KPIs

Bruce Mugaisi

General Manager

 

 

Meet Us

House No. 346,
Senga Road Mikocheni A,
Dar es Salaam, Tanzania.

info@smartcodes.co.tz
Brief Us

Let's talk business
+255 222 775 801
+255 786 675 487

project@smartcodes.co.tz
Join Us

Do you have what it takes
to join our team?
Send us your CV.

jobs@smartcodes.co.tz