Bull Babes
The brief

Bull Condoms, one of the biggest condom brands in Tanzania, under DKT International, who is one of the world’s giant provider of reproductive health services and products were looking for a fun way to engage with the online audience and create awareness.

The challenge was how to communicate a sensitive topic such as ‘sex’ in a culturally conservative society.

Campaign big idea / Campaign strategy and rollout plan / Online engagement / Visual direction / Microsite creation / Raffle tool / Copywriting
The Solution

We designed a campaign titled "Bull Babes" that ran in a microsite and allowed participants to upload their photo(s) and seek votes to win a cash prize.
A total of TZS 12 Million was given out and an annual contract as the Bull Condoms Ambassador for the most voted model. 12 participants were up for the run and only one emerged as a winner sealing the whole campaign to its finality.

The Results


  • 158
  • 25591
    Vote Casts
  • 3600
    Daily Unique Visitors
  • 8m
Ray Rieder | Deputy Country Director | DKT International Tanzania
Ray Rieder | Deputy Country Director | DKT International Tanzania

"Whats even interesting about Smart Codes is the ideas they bring to the table. It's more of a collaborative approach and so much more creativity".



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Emmanuel Kawedi




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Dar es Salaam, Tanzania.
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