HEINEKEN TANZANIA
Open your world
The brief

Heineken, one of the world’s largest international and independent brewer making the most premium beer tasked us with managing its online reputation within Tanzania’s digital space. 

OUR ROLES
Campaign big idea / Social Media Strategy / Copywriting / Activation event(s)/ SMS tool / Content creation / Live engagement / Influencer management / Media Buy and management / Event Livestream
HEINEKEN TANZANIA
The Solution

PRE EVENT
Customers had to buy a six pack of Heineken, and SMS a code to get instant rewards.


DURING EVENT
We ran a reward for the most engaging and active twitter followers. There was a live engagement by the MC that pushed Heineken's activities by rewarding the Twitter guru with a Heineken bucket.


POST EVENT
A 'thank you' post was shared on Twitter featuring the event photos that were taken during the event to promote engagement on social media.

The Results

 

  • 5,000+
    Got Heineken's expereince
  • 1,000
    Cases of Heineken sold
  • 2.1M
    Total Impressions
Njeri Mburu | Marketing Manager | Heineken East Africa
Njeri Mburu | Marketing Manager | Heineken East Africa

Working with Smart Codes is like having your own in-house agency. They don’t treat you like a client, but they make you a partner in a way that makes you included and become part of the process, something we love and prefer.

Red Gold

Brief Us

Do you have a project you would like us to work on? Challenge us now!

Is it just the script or a detailed storyboard?

Abubakar W Kafumba

Copywriter & Visualizer

 

 

Meet Us

House No. 346,
Senga Road Mikocheni A,
Dar es Salaam, Tanzania.

info@smartcodes.co.tz
Brief Us

Let's talk business
+255 222 775 801
+255 786 675 487

project@smartcodes.co.tz
Join Us

Do you have what it takes
to join our team?
Send us your CV.

jobs@smartcodes.co.tz