Red Gold approached Smart Codes as the leading digital advertising agency with two primary objectives:
1. To reinforce Red Gold's position as the preferred household tomato sauce brand in Tanzania,
2. To increase sales of its chili sauce.
We designed a 360 marketing campaign leveraging technological solutions to amplify its awareness and increase sales. We developed a campaign titled “Shinda Mamilioni” on various channels, including digital advertising, social media engagement, influencer engagement, and management. The target audience responded by texting a unique code under the tomato sauce bottle cap to the participating number for a chance to win weekly cash prizes. The campaign was supported by consolation prizes on social media and local food vendors through merchandise branding.
“We are quite excited about how we are approaching each campaign. From what i can say, I think Smart Codes is one of the best and swift executers as far as digital and technology is concerned”.
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