Red Gold
Ladha na mtonyo
The brief

Red Gold approached Smart Codes as the leading digital communication agency with two primary objectives:

  1. To reinforce Red Gold's position as the preferred household tomato and
  2. To increase sales of chili sauce.

 

OUR ROLES
Campaign Big idea / Roll out Strategy / Copywriting / Video Production / Digital Advertising /Social Media / Live Engagement / Influencer Management / Media Buy / SMS Tool
Red Gold
The Solution

We designed a 360 marketing campaign leveraging technological solutions to amplify its awareness and increase sales. We developed a campaign titled “Shinda Mamilioni” on various channels, including digital advertising, social media engagement, influencer engagement, and management. The target audience responded by texting a unique code under the tomato sauce bottle cap to the participating number for a chance to win weekly cash prizes. The campaign was supported by consolation prizes on social media and local food vendors through merchandise branding.

The Results

 

  • 604K+
    Red Gold products sold.
  • 100K+
    Overall Fan base.
  • 16M
    Impressions
Dash Pandit | Wanene Studios | Director
Dash Pandit | Wanene Studios | Director

“We are quite excited about how we are approaching each campaign. From what i can say, I think Smart Codes is one of the best and swift executers as far as digital and technology is concerned”.


DKT INTERNATIONAL

Brief Us

Do you have a project you would like us to work on? Challenge us now!

Give all relevant details to help us develop a holistic business driven solution that match your KPIs

Bruce Mugaisi

General Manager

 

 

Meet Us

House No. 346,
Senga Road Mikocheni A,
Dar es Salaam, Tanzania.

info@smartcodes.co.tz
Brief Us

Let's talk business
+255 222 775 801
+255 786 675 487

project@smartcodes.co.tz
Join Us

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to join our team?
Send us your CV.

jobs@smartcodes.co.tz