Red Gold
Ladha na mtonyo
The brief

Red Gold approached Smart Codes as the leading digital communication agency with two primary objectives:

  1. To reinforce Red Gold's position as the preferred household tomato and
  2. To increase sales of chili sauce.


Campaign Big idea / Roll out Strategy / Copywriting / Video Production / Digital Advertising /Social Media / Live Engagement / Influencer Management / Media Buy / SMS Tool
Red Gold
The Solution

We designed a 360 marketing campaign leveraging technological solutions to amplify its awareness and increase sales. We developed a campaign titled “Shinda Mamilioni” on various channels, including digital advertising, social media engagement, influencer engagement, and management. The target audience responded by texting a unique code under the tomato sauce bottle cap to the participating number for a chance to win weekly cash prizes. The campaign was supported by consolation prizes on social media and local food vendors through merchandise branding.

The Results


  • 604K+
    Red Gold products sold.
  • 100K+
    Overall Fan base.
  • 16M
Dash Pandit | Wanene Studios | Director
Dash Pandit | Wanene Studios | Director

“We are quite excited about how we are approaching each campaign. From what i can say, I think Smart Codes is one of the best and swift executers as far as digital and technology is concerned”.



Brief Us

Ready to tackle a project? Bring it on and challenge us!

Should we put media behind every content or is it exclusive?

Herman Mkamba

Media Manager



Meet Us

House No. 346,
Senga Road Mikocheni A,
Dar es Salaam, Tanzania.
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+255 753 551 549
+255 786 675 487
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