Unlock Tanzania
The brief

Tanzania’s most loved and the first premium Airline in Tanzania, Precision Air approached us to create a buzz to the consumers during the Christmas season with an objective of gaining more sales on their ticket and increase travel experience to travelers during the holiday season.

Campaign big idea / Social Media strategy / Copywriting / Content creation / Visual direction / Engagement Stunts / On-ground engagement / Building customer experience
The Solution

Smart Codes developed a campaign dubbed “Christmas na Precision Air” to run on all social channels with the aim of leveraging on the christmas fever to drive sales. Audiences’ who participated mainly on Twitter created massive emotional engagement that touched hearts of individuals.


As an incentive for participation in the campaign, several winners were given free tickets and one grand winner was awarded a ticket for himself and his mother to make a Christmas dream come true.

The Results


  • 600K+
    Fanbase overall platforms
  • 5,000+
    Total participants
  • 6.9M+
    Total Impressions
Hillary Mremi | Marketing & Corporate Communication Manager | Precision Air Services Plc
Hillary Mremi | Marketing & Corporate Communication Manager | Precision Air Services Plc

“The best days are here is a true saying, just like how we feel working with Smart Codes not only as our digital, technological and creative allies but also our partners. We have achieved so many together and are looking forward to put up more performance in the industry together”.



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Beatrice Nyamari

Managing Director



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House No. 346,
Senga Road Mikocheni A,
Dar es Salaam, Tanzania.
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